Author: Optima

  • Assessing Constraints: Making Products for all Users

    “ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “ Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates. […]

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  • Making the Brand: Fresh Finds Playlist Collection

    “ There’s going after top talent, and then there’s going after top talent within highly-competitive industries. “ Whilst your competitors are talking about ping pong tables and free office snacks that appeal to everyone (but are really just table stakes), you can focus on the things that will turn the heads of your ideal candidates. […]

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